Laurie Kelly - 30+ years in brain-based trainer development

Professional development that actually changes how you train

Master Trainer Coaching Program

A self-paced online course for trainers and facilitators who want their sessions to land — not just tick a box. Grounded in neuroscience. Built for real training rooms.

30+

years of experience

20+

hours of PD content

80+

video lessons

5

core modules

Most trainers know their content inside out. The part that’s harder to pin down is why some sessions stick and others don’t — why one group is energised and asking questions, and the next is checking their phones by 10am.

It’s not about personality. It’s not about PowerPoint. It’s about understanding how the brain takes in, processes, and holds on to new information — and designing your delivery around that.

That’s what this program teaches. Practically. With tools you can use in your next session.

What you'll be able to do differently..

20+ hours of practical content built on 30 years of real training rooms. Not academic. Not generic. Strategies that work because they’re grounded in how the brain actually learns.

What's included...

You get over 20 hours of professional development across 80+ video lessons – all self-paced, so you work through it when it suits you. Each lesson is practical and focused, with real strategies you can take straight into a training room.

Alongside the videos, there’s a full set of PDF resources to download and keep. You also get access to recorded webinars, weekly trainer tips to help you bed down what you’re learning, and a community of brain-friendly trainers to connect with.

And it keeps growing. New resources are added regularly, so your access doesn’t go stale.

Modules covered..

The program runs across five modules, each building on the last.

You start by understanding how different learners take in and process information – which immediately changes how you plan and deliver. From there, Module 2 is all about engagement: what actually keeps a group switched on, and why some sessions land while others don’t.

Module 3 goes deeper into how to power up the learning itself – using state, language, and the way the brain holds onto new information. Module 4 is where it gets hands-on, with practical activities and tools you can use in any training room, on any topic.

The final module covers the environment – managing the room, managing groups, handling nerves, and dealing with difficult learners. The stuff that doesn’t get taught enough.

See what some of our past participants have said...

The content...

Module 1 – Setting Your Learners up for Success

1. Unlocking the Brain’s Potential
2. Visual Overview a Picture Paints a Thousand Words
2.1 Visual Overview a Picture Paints a Thousand Words ONLINE
PDF -A Picture Paints a Thousand Words
3. Using & Understanding Perceptual Strengths
3.1 – Using & Understanding Perceptual Strengths – ONLINE
PDF – Using and Understanding Perceptual Strengths
4. Beyond Brain Storming
4.1 – Beyond Brainstorming – ONLINE
PDF – Beyond Brain Storming
5. Jedi Memory Challenge
5.1 – Jedi Memory Challenge – ONLINE
PDF – Jedi Memory Challenge
7. A Whole Brain Approach
7.1 – A Whole Brain Approach – ONLINE
PDF – A Whole Brain Approach
8. Ideas for Whole Brain Delivery
9. Flipped Learning
9.1 – Flipped Learning – ONLINE
PDF – Flipped Learning
10. Emotive Questions
11. How to Study – Empower the Learners
11.1- How to Study – Empower the Learners – ONLINE
PDF – How to Study

Module 2 – Learner Engagement

12. Are Your Learners in a State Ready to Learn?
12.1 – Are you Learners in a State ready to Learn? – ONLINE
13. Fire up the Curiosity
13.1 – Fire up the Curiosity – ONLINE
PDF – Fire Up Their Curiosity
14. keep the Interest Raging
14.1 Keep the Interest Raging – ONLINE
PDF – Keep the Interest Raging
15. Keeping it Real & Relevant Part 1
15.1 Keep it Real & Relevant Part 1 – ONLINE
PDF – Keeping it Real & Relevant Part 1
16. Keeping it Real & Relevant Part 2
16.1 Keeping it Real & Relevant Part 2 -ONLINE
PDF – Keeping it Real & Relevant Part 2
17. Keeping it Real & Relevant Part 3
17.1 Keeping it Real & Relevant Part 3 – ONLINE
PDF – Keeping it Real & Relevant Part 3
18. Empower Your Stories and Metaphors
18.1 Empower Your Stories & Metaphors – ONLINE
PDF – Empower Your Stories and Metaphors
19. Conscious Convincers
19.1 – Conscious Convincers – ONLINE
PDF – Conscious Convincers

Module 3 – Power up the Learning

20. Untapping the Brains Potential
PDF – Untapping the Brains Potential
21. Influencing State with Auditory Activities
21.1 – Influencing State with Auditory Activities – ONLINE
PDF – Influencing State With Auditory Activities
22. Influencing State with Visual Acitivites
22.1- Influencing State with Visual Activities – ONLINE
PDF – Influencing State With Visual Activities
23. Influencing state with kinesthetic activities
23.1 – Influencing State with Kinesthetic Activities – ONLINE
PDF – Influencing State With Kinaesthetic Activities
24. Influencing State with Tactile Activities
24.1 Influencing State with Tactile Activities – ONLINE
PDF – Influencing State With Tactile Activities
25. Our Words are Powerful in Achieving Success
26. Using Language to Influence
26.1 Use Language to Influence – ONLINE
PDF – Using Language to Influence State
27. Old Thinking can Propel us Forward or Hold us Back
28. Focusing the Subconscious
28.1 Focusing the Subconscious – ONLINE
PDF – Focusing on the Subconscious

Module 4 – Have Fun & Let the Learning Happen

29. Expect the Unexpected
29.1 Expect the Unexpected – ONLINE
Expect the Unexpected
30. Masking Tape – A Great Training Tool
30.1- Masking Tape – ONLINE
PDF – Masking Tape – A Great Training Tool
31. Prior Knowledge
31.1 Prior Knowledge – ONLINE
PDF – Establishing Prior Knowledge
32. Using Playing Cards
32.1 Using Playing Cards – ONLINE
PDF – Playing Cards
33. Doing Vs Consuming
PDF – Doing Vs Consuming
34. Revision Part 1
PDF – Revision Part 1
35. Revision Part 2
PDF – Revision Part 2
36. Rich and Multi-Sensory
PDF – Rich and Multisensory
37. Caution when Using PowerPoint
PDF – Caution When Using Powerpoint

Module 5 – Managing the Training Environment

38. Managing the Room
38.1 Managing the Room – ONLINE
PDF – Managing the Room
39. Managing Time
03:45
PDF – Managing Time
40. Managing Nerves
40.1 Managing Nerves – ONLINE
PDF – Managing Nerves
41. Building Inner Strength
41.1 Building Inner Strength – ONLINE
PDF – Building Inner Strength
42. Minimizing Learners Anxiety Part 1
42.1 Minimize Learners Anxiety Part 1 – ONLINE
PDF – Minimizing Learners_ Anxiety Part 1
43. Minimizing Leaners Anxiety Part 2
43.1Minimize Learners Anxiety Part 2 – ONLINE
PDF – Minimizing Learners’ Anxiety Part 2
44. Managing Groups
44.1 Managing Groups – ONLINE
PDF – Managing Groups
45. Difficult Learners Part 1
45.1 difficult Learners Part 1 – ONLINE
PDF – Managing Difficult Learners Part 1
46. Difficult Learners Part 2
46.1 Difficult Learners Part 2 – ONLINE
PDF – Managing Difficult Learners Part 2
47. Feedback without Fear
47.1 Feedback Without Fear – ONLINE
PDF – Feedback without Fear
48. Bonvoyage!!

RESOURCES & EXTRAS!

Here are some bonus resources and extras for you!

  • Full webinar! Embed Learning & Ensure Retention
  • Full Webinar! Create Powerful Learning Environments
  • Full webinar! Jedi Memory
  • PDF – Trainer Health Check-up
  • PDF – 26 Revision Tips!
  • Online Perceptual Styles – Ebook
  • PDF – Face to Face Perceptual Styles-Ebook
  • PDF – VAKT-Strengthen Them

Who is Laurie Kelly?

Laurie Kelly has been enlightening the training world about brain friendly training techniques for over 30 years. His face to face, (both in-house and publically run), workshops have been integral in spreading the necessary message of learner engagement through fun and change-of-state activities when delivering training content.

Face to face delivery is the most transformative method of training, there is no doubt, but the online learning world is growing exponentially and Laurie has now evolved his popular 2 day TRAINERS INTENSIVE workshop into an online series, available to all, to learn at their own pace and in their own time.

This 96 lesson (and growing) series, which includes face to face and online training techniques is now available via subscription to an online platform; or via outright purchase, for RTO’s worldwide. This is a Lifetime’s worth of knowledge, and training tips, tricks and techniques, all together in one learning platform!

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